Designing logos and other promotional materials is about Identity. Being able to give a business a symbol that demonstrates who they are is a incredibly humbling experience.
You only have one hometown. I was born and raised in Elkhart, IN, a small city just east of South Bend, IN. Elkhart’s the type of place you joke about hating your whole life, but at the end of the day, it’s still home. The city has hired a local marketing company to help revamp our community. From that partnership, I was approached to create a new logo for a recurring event that invites the public to tour several key locations in our historical district. When you’re from a place called “Elkhart” the visuals basically illustrate themselves. This design incorporates a vectorized profile of an elk encapsulated in the outline of a heart that, when rotated, creates a large letter “E”. This is a fairly simple, professional, and modern logo that draws inspiration from key visuals from the cities past to create something new.
Creativity takes many forms and I am always pleased to work with other creatives. This particular design was commissioned because of unexpected success. My client has a full-time job and in her spare time enjoys making TikToks. She shared a post with her followers of a ceramic pot that she had covered in the manga comic art torn straight from the pages of thrifted anime novels. The results are these super modern, one-of-a-kind, planters that add a bit of flair to your boring everyday houseplants. Her followers quickly took notice of her talent and now she can hardly keep up with all the orders. This design needed to be modern, playful, and stick to a the same black & white color scheme as artwork she uses to craft her planters. And who doesn’t love a little sparkle?
I created this logo for an up-and-coming paving company in Elkhart, IN. I had the idea of incorporating the companies product into a clean stylized logo using the same color scheme you will see when you are driving down one of their expertly paved roads.
There is no better form of expression than artistic ability. Supporting local artists is something that is important to me and the communities they contribute too. Outlaw: Art & Design is a growing business located in Chicago. Local Artist, KJ Morris, is passionate about the creative world and expresses this passion through his paintings and fashion brand. “Outlaw” happens to be his mother’s maiden name and perfectly aligns with the personality of his brand. This sleek, modern logo represents the flat-brim hat of a rugged man on a mission to do what it takes to achieve his goals; all while maintaining a bad ass persona. The imagery on the back is taken directly from one of his pieces, painted in his signature brutalism style.
High school was such a fun part of my life. So when one of my oldest friends told me he was going to be the tennis coach at our old high school and they needed spirit wear designs, I was all in. We all know how tacky high school spirit wear is. It’s cool to wear during your athletic season, but then it stays in the closet for the rest of time. I wanted to give the Elkhart High School boys tennis team something they could wear for years to come. This design is influenced by classic medieval imagery, modern street wear, and designer clothing brands. The simples silhouette of both the lion and the tennis ball still alludes to the mascot and the sport itself in a more refined way than a more traditional cartoon lion hitting a ball with a racket. The pairing of the tracked out / light-weight typeface with the artwork provides great contrast that encourages onlookers to take a closer look. This different approach to the traditional hokey spirit wear of the past gives these kids a stylish modern hoodie they can wear all year round for years to come while paying homage to school and sport they love. Go Lions!
Interpreting the Law is a difficult, complicated, and intense field. This logo design was born out of a theme of simplicity. Negangard Legal LLC in Indianapolis, Indiana now has a clean logo that embraces key imagery of practicing law, while being careful not to overcomplicate it with too many bells and whistles.
Who doesn’t love a side hustle? This client started a golf ball retrieval business in Chicago, IL and wanted something simple to brand their new venture. I paired an elegant golf ball illustration with bold/heavy lettering to allow the humorous innuendo of their name to be the focus of the logo. The elements of this logo communicate a professional business that isn’t afraid to let their corky personality shine through. The idea here was to create something both loud and subtle that clearly highlights the job that they do, as well as the light-hearted character of the business owners.