Trying to come up with a professional B2B campaign for a client as complex as Adobe was a challenge. Adobe asked us to provide an awareness campaign for their latest product, the Adobe Experience Cloud for Advertising. This end-to-end ad tech solution integrates the creative and analytical adobe clouds. This creates a seamless advertising experience and can be utilized by ad agencies, as well as businesses to produce full campaigns. Through primary and secondary research, my team and I created a professional, and cohesive campaign highlighting both the human ingenuity in the ad industry and the integration of this ad tech solution. This campaign values the people behind business; the people behind adobe. We want to show the world the power of integration, the power of Adobe, and thus, the Power of Together.
I am pleased to acknowledge that this campaign received 2nd place at the 2020 National Student Advertising Competition put on by the American Advertising Federation. Further, my team was the first to ever place in this competition at Indiana University, earning the schools first National Student Advertising Competition trophy.
There is beauty in death and the life that follows. As the world’s most caffeinated coffee, Death Wish Coffee dares you to indulge even if it kills you. That doesn’t matter much, though, because you’ll be wide awake, alert, and productive in this life and the next!
Even God, himself, needs a pick-me-up.
The afterlife may be extraordinary, but it’s also extraordinarily eternal. Death Wish Coffee will keep you running for a forever in paradise.
Sometimes you have to break a few rules to get to heaven.
Warning: Death Wish Coffee may stop your heart, but activate your mind.
Caffeinating your soul until the end of time.
Through primary and secondary research working on the Wienerschnitzel brand for the National Student Advertising Competition, we discovered hot dogs are all about the experience. So, to those fueled by curiosity yet rooted in tradition, hot dogs are the unapologetically fun American staple that brings us together. Let's join forces and Relish the Moment, together.
The ability to create original, powerful, and artistic ad compositions is something that I strive for. How can I do this for clients without having done it for myself? These rough compositions encapsulate what I bring to the table. This was the project that made me realize I was really passionate about this stuff! I keep it on my site now as a reminder.
